mrkt CSI

This is my BRAND. There are many like it, but this one is mine. My BRAND is NOT my best friend. It is my IMAGE. I must master it as I master my life, (U can't but U can MANAGE it)

a pictures' worth a thousand wordS, video worth a million? & search RANK priceless..!all these brandings I can do 4U
i've seen things U people wouldn't believe. Made mistakes and spent tens of 1000's of hours discovering & integrating the world as we now know it. How & what will it take 2 survive let alone PROSPER. Search 4 "lumal" & "moneywellspent" see what the digital world shows U. I have a lot of secrets "Abracadabra" , "Cei-u" , "Klaatu barada nikto", "Open sesame", "Sim Sala Bim" & of course "please". Most of all I know where pot holes & dead bodies r. What NOT 2 do. All roads lead 2 rome BUT only a few will get U "There" i had where DAH, in ONE piece.
"i tell my son figure what people mean NOT say"
my Dad loves SAILING even thou he FLEW, sailing accounts 4 no WIND, & no wind will HAPPEN
see more BRANDS flavors / / / info@moneywellspent.com / / / 310.594.8806
TOP website in the world 4 "Brand Salience"

brand franchise is the TARGET, build ur's or be stepped OVER

google crushed GM on IMAGE alone, 198BILLION market CAP w/OUT HEALTH care EXposure /COST

the new Cola Cola is totally perception, basically no LABOR /health care costs.

amazon dotCOM , crushed Barnes & noble, w/o real estate. The greatest SHOPPING cart aggregator THE "it" GIANT amazon aka alexa.com

"Myth-making" - A meaningful story-telling fabricated by cultural "insiders". These must be seen as legitimate and respected by consumers for stories to be accepted.

"Mujirushi Ryohin" literally, "No brand quality goods" the SPIN of NOspin, xLARGE bettie BOYS, industrial JEANS

The word "brand" is derived from the Old Norse brandr, meaning "to burn."

marketing puns of the "Vesuvinum" wine jars found at Pompeii

Bass & Company, the British brewery, claims their red triangle brand was the world's first trademark. Lyle’s Golden Syrup makes a similar claim, having been named as Britain's oldest brand, with its green and gold packaging having remained almost unchanged since 1885.

Around 1900, James Walter Thompson published a house ad explaining trademark advertising. This was an early commercial explanation of what we now know as branding. Companies soon adopted slogans, mascots, and jingles that began to appear on radio and early television.

abviet.com

Philip Kotler (2004) . " Marketing Management " , ISBN 81-7808-654-9

# ^ http://encarta.msn.com/dictionary_561547190/global_brand.html

trendmatter.com

Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.[1] The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events. The purpose of this information is not to spout the virtues of the marketer’s own products or services, but to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert. Marketers may use content marketing as a means of achieving a variety of business goals, such as thought leadership, lead generation, increasing direct sales, improving retention and more. Content marketing is the underlying philosophy driving techniques such as custom media, custom publishing, database marketing, brand marketing, branded entertainment and branded content.

Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product.

3 Rs of your personal brand? Receive: Frame an image of what you do Retain: Keep that image alive in their minds Repeat: Have you top of mind when anything related to your brand pops up

SWOT means Strengths, Weaknesses, Opportunities, and Threats.

ben davis.com The iconic logo of the brand is a smiling gorilla which has been said to be the inspiration for the xlarge clothing logo (Beastie Boys), also a gorilla. At one time the tags on Ben Davis items boasted "Union Made Plenty Tough" although this has now been changed to "USA Made Plenty Tough" as they had a dispute with the union workers

In the early '50s, Bernard Lacoste teamed up with David Crystal, who at the time owned Izod, to produce Izod Lacoste clothing. In the 1970s and 1980s, it was extremely popular with teenagers who called the shirts simply Izod. While the union was both profitable and popular, Izod Lacoste's parent company (David Crystal Co.) was saddled with debt from other business ventures. When attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal sold his half of Lacoste back to the French and Izod was sold to Van Heusen.

Lacoste was founded by tennis great Renee Lacoste in 1933. His new company produced tennis whites and other sporting clothes (only in white) until the 1950s when colors were introduced.

According to the Lacoste company, the tiny alligator on the left side of Lacoste’s original collared shirt was the first time a logo was worn on the outside of a garment. Since then, it has become a symbol of luxury to fashion lovers everywhere.
People all over the world recognize the tiny crocodile adorning many a shirt, but few of them realize the origin of this Lacoste logo design or its power in logo branding. Lacoste is named after the company’s founder, French tennis player Rene Lacoste. Because this athlete was nicknamed ‘The Crocodile’ by the press, the reptile seemed a fitting logo.

Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978.

Onitsuka Tiger

The Nike "swoosh'" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University.

Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company.

'word-of-foot' advertising

formed ad agency Wieden+Kennedy,

CLASS act: In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. "I don't love it," Knight told her, "but I think it will grow on me." Davidson submitted a bill for US$35 for her work.[2] (In 1983, Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to express his gratitude.)
duke BOYD (founder HANGten, who sold out in 1970) inventor of the BODY glove brand 4 diveNsurf 4 "bodyGLOVE name & logo" duke BOYD has since been reTAINed by hangTEN reLAUNCH.


& the biggest BRAND of the MOMENT:

OLDschool previous BAIT, seed locker